Follow this infographic and learn to build compelling testimonials that will help convert more of your website’s visitors into clients.
Your website might be a reflection of your firm and your personal brand as a lawyer. But every single piece of content on your website needs to benefit or provide value to the visitor.
Every visitor to your site wants to know “will this lawyer help me?” The only way you will be able to convert them into new clients is by answering that question.
One of the best ways to showcase your benefits, as well as build trust with new visitors, is through testimonials (also referred to as case-studies). If done correctly, testimonials can help to convince new leads that you are the solution they have been searching for.
But how do you correctly build compelling and successful testimonials? The marketing experts at JBH Agency are here to help with just that. They have created a 34-point checklist that details every aspect of creating the perfect testimonial. From picking the right clients to highlight to promoting and displaying new testimonials.
Check out the infographic for yourself, and start using the great clients from your past to help bring in new ones in the future.