Check out our favorite resources for choosing the right practice area when you go solo.
Narrowing your practice area can be tricky when starting out as a solo attorney. These resources can help you decide the best path to take.
1. Choosing Your Legal Niche
As a solo or small law firm practitioner, identifying and targeting a specific legal niche with your marketing materials and website content can be an incredible boon to your business. If you’re marketing yourself as a legal generalist, it’s easy to get lost in the noise. This article explains how to determine which niche is right for you once you’ve decided to specialize.
2. Ten Questions You Should Ask Yourself Before Choosing A Practice Area
Positioning yourself as an expert in a specific field will help you improve your legal marketing and networking. However, selecting a practice area is a tough decision that you shouldn’t take lightly. This article provides basic questions to ask yourself before choosing a practice area, so you can ensure you’re making the best decision for your firm.
3. Picking A Practice Area For Your New Law Firm
It’s easy to fall into the trap of “taking whatever comes in the door” when first starting out. The reasons why new law firms do this are obvious – the need for revenue. Picking the right practice area means that you’re going to start the race ahead of your competition. This article explains the benefits of selecting a practice area and how it can help you achieve a more profitable future.
4. Choosing A Narrow Practice Niche Made My Solo Law Firm More Successful
When you first start your practice, you might receive referrals from friends and family members for a variety of legal issues, none of which fall into your actual practice area. It could be tempting to take on some of these cases primarily because you need the money, but that could do more harm than good. This article explains how narrowing a practice to a niche area can help you get more quality referrals.
5. Choosing the Right Practice Area for You: By Tricia McGrath, Esq.
To choose the right practice area, need to imagine the life you want in the future. As with law firms, there are rewarding aspects of each practice area and each offers its own culture and personality. This article offers advice that will help you select a practice area that is the best choice for you, so you can grow a successful law firm.
6. How to Decide What Type of Law to Practice
Law students often struggle to figure out what type of law they want to practice. Finding a good fit for your personality and interests is one key to happiness in a legal career, especially when you open your own practice. This article lists a few questions to help determine what type of law is the best fit for you.
7. Niche Slapped: How I Chose a Niche Area of Law to Practice
Narrowing your practice area can be a daunting challenge, so it might help to hear how another lawyer did it. This article explains how one lawyer found her niche and offers a method you can use to narrow your practice area and grow a successful law practice. 
