From making a good first impression to marketing your solo practice, we’re sharing our most popular blog articles of the week. Take a look!
We offer the best resources and advice for solo and small firm attorneys. Take a look at our top blog posts for the week:
1. Why I Rarely Worry About Money as a Solo Attorney
Getting caught up in the day-to-day struggles of being a solo attorney can make you lose focus and motivation. This is especially true if you’re worrying about your firm’s finances on a daily basis. This article explains how you can take a step back from your financial worries and help your law firm thrive.
2. 7 Horrendous Body Language Mistakes that Make Clients Distrust You
Earning a client’s trust is critical to developing a successful relationship. It will also help you bring in new business because clients who trust you will refer you to those within their personal network. This article lists common body language mistakes that can ruin relationships before they have even begun, so you’ll be sure to start things off right with new clients.
3. How to Start a Marketing Campaign for your Solo Law Firm [Infographic]
You didn’t go to law school to learn marketing; however, it’s still important for you to learn how to market your law practice if you want to bring in new business. This article provides an infographic and actionable guide that will walk you through the marketing campaign process, from idea curation and research to project evaluation.
4. Why Online Legal Marketing Isn’t Enough in a B2B Law Practice
For B2B law practices, relying solely on online marketing, or ignoring it altogether, is bad business. According to a study published in the McKinsey Quarterly, B2B clients regularly use an average of six channels to get the information they need to retain services, and that two-thirds come away frustrated by inconsistent experiences. This article explains online marketing techniques that will help you get in front of prospective clients.
5. How Going Solo Helped Me Get Through One of Life’s Most Difficult Moments
One of the most unexpected benefits of going solo: teaching you the skills to get through life’s most challenging moments. This article recounts the story of a solo attorney who was able to manage a major life challenge because his practice gave him the flexibility he needed.
6. 5 Ways Virtual Office Space Gives Solos a Professional Edge
Renting a traditional office space may be overkill for some lawyers if they don’t use it all the time. This article explains why a virtual office space might be the ideal solution for lawyers who want the advantages of working in a prestigious office, but also need to manage costs.
7. Is Your Law Firm Protected From a Catastrophic Cyber Attack?
You might think cyber attacks only happen to large law firms; however, that is certainly not the case. According to recent studies, 80% of law firms have been hacked, and the other 20% are either lying or don’t know about it. This article provides important information about cybersecurity, and how your firm can be better protected from various cyber attacks.
8. How to Dress Like a Lawyer: 5 Easy Tips to be a “Knockout” While Knocking Out the Competition
Fashion and style are both things lawyers should take seriously because they can help attract and close new clients. Your in-person presentation is what really seals the deal in getting new business for your firm. This article offers five tips to help you learn how to dress like a lawyer and look great wherever you practice.
9. Virtual Office NYC Lawyer, Vivian Sobers: How to Get Referrals Networking at Court
If you think you don’t have time for law firm marketing, then you might want to consider what you’ve been doing with your pockets of downtime throughout the day. This article explains how one solo attorney takes advantage of the time she spends waiting for the courtroom to open and how it brings in new business for her firm.
10. The Pros & Cons of Starting a Law Practice in an NYC Workstation Rental
Choosing a space for your law office is a long and difficult process, especially with all the options available. You don’t have to rent a traditional office space in order to succeed as a solo attorney. This article answers common questions about using an NYC workstation rental for your law office, so you can make an informed decision for your practice.
