Check out the articles solo and small firm attorneys found most interesting this week.
From online marketing tools to building referral relationships, the our blog is a resource for everything a solo attorney needs to know in order to run a successful law practice.
1. How Networking Can Quickly Improve Your Law Firm Marketing
Networking is an essential part of running a successful solo law practice. It may seem scary at first, but once you realize almost everyone despises networking, it levels the playing field. Successful networking doesn’t require any magical trick or special advantage. This article provides simple, actionable tips you can use to develop meaningful relationships with referral sources at your next networking event.
2. 5 Habits of Small Firm Lawyers Who Find Time for Themselves
Small firm lawyers who Success is more than just getting new clients and winning cases. Finding personal satisfaction in life helps you perform your best at work. This article offers advice that will help you find time for yourself so you can be more productive and less stressed out because of your law practice.
3. 7 Free Online Marketing Tools that Benefit Every Solo Lawyer
What tools do you use to streamline your firm’s marketing? With smaller budgets than bigger firms, solos need to be careful about where they allocate funds. Getting access to online tools that can make your marketing more efficient at a low cost is a big win for frugal solos. This article lists valuable marketing resources you can use to save time and bring in new business for your firm.
5. 4 Types of Lawyers You Absolutely Can’t Stand (And How to Deal with Them)
You don’t have to be best friends with another lawyer to maintain a professional relationship with them. Learning how to get along with any type of person will help you establish valuable connections. This article explains how to address certain issues you might encounter with a fellow lawyer so you can continue to work together.
6. Your Law Firm is Making You Fat and Unhealthy
You would think that self-employed lawyers, who have more control over their schedule than their firm-employed peers, would find the time to make better lifestyle choices. That’s not always the case. There’s evidence that lawyers are particularly susceptible to unhealthy lifestyle choices. This article offers easy tips from self-employed lawyers who have made healthy living a priority so you can get your health back on track.
7. ‘Evil Wall Street’ Giving Lawyers with Downtown Manhattan Office Space Unlikely Boost in Prestige
Politicians and special interests continue to use the Financial District neighborhood as a symbol for what they deem to be a rapacious financial services industry. This article explains how the sheer frequency of the “Evil Wall Street” rhetoric has created an awareness about Manhattan’s Financial District that extends far beyond the New York Metro area.
8. The Single Worst Marketing Mistake Lawyers Make
Lawyers who fail to repurpose their content are wasting valuable billable time and missing out on new business. It’s the easiest way to get more mileage out of your blogging efforts. This article explains simple ways you can use your blog content in other areas of marketing to get more clients.
9. Understanding the New Legal Consumer [INFOGRAPHIC]
It should come as no surprise that technology has materially changed the way legal consumers access legal information and purchase legal services. Where possible, many clients take a do-it-yourself approach using online legal forms, legal advice helplines and online forums. This article explains how you can leverage this DIY behavior and stay in front of prospective clients as they try solve their legal problems online.
10. The “Mean Girls” of Law: How Attorney Cliques Could Make You Miss Out on Referrals
While it’s great to have a professional circle, it’s important to be aware of how your circle is perceived and how you’re treating other lawyers. Who you spend time with, even as a professional, does have an impact on your reputation. This article explains how you can be the type of lawyer who avoids being associated with the negative behavior of other solos and maintains a positive reputation that brings in referrals. 
