Want an easy way to get a referral? One of the easiest ways to do so is by decorating your shared office space to compliment you as an attorney.
A shared office space is not just a place for you to do work. It is a physical tool that helps an attorney market themselves to earn referrals. Decorum in an office is incredibly important in obtaining those potential referrals and it is of utmost importance for attorneys to decorate in a manner that not only represents them as a professional, but their clients as well.
You should definitely enjoy what you are looking at every day when you walk into your space; the office furniture and other decorations you’ve chosen should reflect your personality from a casual distance. For example, if you enjoy the color red, perhaps red accents like a vase or even your chair cushions should show that. Red means confidence and if you are a confident person who likes red, why not show that in a classy and understated manner?
Of course, the décor is not as important as the story behind the object or the conversations it will surely inspire. Here at Law Firm Suites, we have found that personal level social interaction is more likely to lead to prolonged referral relationships.
The Marathon Medal
An accessory is a statement piece and is linked to your identity. Think about how a statement scarf makes a young girl feel chic in her summer dress and wedge heels. Something with sentimental value has even more meaning and it can inadvertently start a conversation between other attorneys that not only fills those quiet moments, but also creates a base for a strong professional relationship.
If you’re the marathon runner and have loads of medals, showcase it. Not only is it a conversation starter, it is a chance to talk about your outgoing nature which can be related to your attorney personality.
Also, someone with like-minded interests may think of you because they remember those medals. You could find yourself on the receiving end of a great referral all because you had that conversation about your medals.
One doesn’t even have to have a similarity with you to discuss your “medals” and appreciate them. All you need is a mild interest from someone to be able to build the conversation. For example, someone might have never been to Paris and you have a figurine of the Eiffel Tower that commemorates your wedding in Paris the summer before.
This type of lawyer with interesting articles of decor is willing to go above and beyond to build relationships and be dedicated to cultivating their career.
Find your own “marathon medals” and display them proudly.