Are you organizing your Midtown Manhattan shared office space to earn your law firm extra income? Learn more about the guest chair secret.
Your shared office space should have two functions. Of course it should serve as an organized, utilitarian space to maximize your productive and billable hours. But, your office should also be a networking tool within your Midtown Manhattan shared law office space.
It may sound simple, but you MUST include a guest chair in your office, no matter the size. The logic is deceptively brilliant. Having a guest chair encourages conversations. Conversations lead to referrals. Referrals are money in the bank.
Maximizing business opportunities in a shared law office space is directly correlated to maximizing conversations with colleagues.
Lawyers LOVE to talk shop. We want to brag about the winning legal theory we came up with. We want to bitch about the client that calls us 9 times a day. We want to tell you about how late we stayed at the office writing a brief, and how little sleep we get, and how great our kids are, and how much we love roast beef sandwiches. Well, you get the idea.
Conversations like this happen every day in a shared law office.
How a well-placed guest chair in your shared office space can produce income:
Now, here is where the guest chair plays an integral part. No lawyer is going to continue talking to you about their day for longer than 5 minutes without a place to sit. It’s that simple.
We can hear some of you saying, “Well that’s good, who needs the interruption anyway.” If you think this way, then obviously you have all the business you can handle and don’t need the hundreds of thousands of extra dollars you can make in a shared office space each year through top-of-mind referrals.
For the rest of you, you’d be surprised at the tangential thoughts that can jog a colleague’s memory about a case that is a “bad fit” for them, that just so happens to be your bread and butter. A clutter free guest chair will encourage and foster a longer and deeper conversation than leaning in your doorway.
Read more about this, and other tips on how to socially organize your shared law office space to maximize referral income by downloading Organize for Success: Best practices for maximizing productivity in shared law office space.