How Influencer Marketing is Changing Law Firm Marketing [Infographic]

Follow this infographic to learn more about influencer marketing, how it can lower marketing costs and get you more clients.

There is a new trend in the marketing world that is having a large effect on how we promote products and services. This new technique is called influencer marketing.

Influencer marketing focuses on using thought leaders and important industry figures to promote your brand to a much larger market. Essentially making them evangelists for your brand or product.

Influencer marketing takes the promotion that is normally done through word of mouth and pushes it out to a much larger audience.

This type of marketing stands to be extremely helpful to lawyers.

Think about some of the best leads that have come to your practice. Leads are a much higher quality and easier to close when they come from other clients or from anyone who speaks highly of your firm. The more people who are able to learn about your great practice, the more high quality leads you can potentially gain.

Some of the other benefits of influencer marketing include:

A lower cost than a majority of other marketing techniques
A higher average marketing ROI
Provides access to a much larger audience
Receiving a recommendation from a trusted source increases your firm’s credibility

The list goes on, and you can begin to see why influencer marketing is one of the fasting growing marketing trends across all industries.

While influencer marketing is a great option, there are still challenges that can get in the way of a successful influencer marketing strategy. Follow this infographic to learn more facts about influencer marketing, the best tools for a successful strategy and what to avoid when developing your own influencer marketing campaign.