Inspiration to boost your Law Firm’s social engagement can happen anywhere, see how Amanda got inspired while watching a movie.
You’d be shocked when and where inspiration can hit you to advance your social content for your law firm. In fact, many great marketing plans have been constructed outside of the office.
In this week’s #FollowAttorneyAmanda, Amanda talks about her idea to ramp up her video social content.
Welcome to #FollowAttorneyAmanda, where you follow me on my journey to more likes and ultimately more business. I am attorney Amanda Shaffer. Today I want to talk about subtitles or captions. So last night or this weekend – I don’t remember when anymore – I was watching a movie called – a new movie called “The Suicide Squad.” What was interesting about the movie was the way they did the subtitles. Normally you have the subtitles at the bottom of the screen in a white generic font, like Times New Roman, Ariel, or something. But this movie had them in orange with a white outline and they were not just showing up in the middle bottom. It was showing up like this person was talking and it was kind of near that person and that one and splitting them up. And I was definitely more into reading the caption than normally. So I was – made me think like, maybe this is something I should be doing in my videos because I know now captions are automatically added if you want them to be. I believe mine are automatically added. But you can also edit them and if you really go a step further and bring them into a video editing program, you can change fonts and do whatever colors and places and will do whatever you want. Now that would require a significantly more amount of work, so I’m still kind of feeling out here if I should even bother. Maybe I could find the option, like, like a website that does close captioning and you could pick your style or something. I have to like I said, this is just coming to me. Yes, it was yesterday when I watched the video.
So, it came to me yesterday when I saw this movie and I’ve never seen it before in a movie. I was definitely captivated by it. I’ve always thought about fonts and how to use – how to use fonts to your psychological advantage, but I’ve never had the time to really find – explore that more or find an expert to help me. So I think it’s something I definitely want to look into now more because it’s similar to – I know on YouTube, I’ve been told, like the graphic that you put – just the graphic for the video, I don’t know what it’s called the artwork or whatever. If you have a big, bold font, you’re more likely to get people to watch it and stuff. And obviously, people are scrolling through so much and that’s part of it and videos autoplay, and that’s why you like the captions.
So I’m going to look into it more I’ll report back if I’m able to do anything. Honestly, I hope I am. I just – I’m not sure where in the hierarchy, this falls, like how important, is it? How many people really don’t watch the videos with sound on. I wonder if that is a metric I can get. I’ll have to look into that. That would probably be the most telling. So that is all today for #FollowAttorneyAmanda. Join me next time, where we discuss another topic. Thanks for watching.