Being connected with your clients is important now more than ever. With so many distractions, it is difficult to focus on your family let alone your practice. Since in-person meetings can still be a challenge, connecting with your clients virtually is important and not as hard as you think. Since many people are still apprehensive about being in close proximity to others, now is the time to take advantage of virtual options. Not only will you be in contact with your clients, but it will also save you time as well. Here are some tips for connecting with your clients virtually.
Expand Your Virtual Footprint
We are all familiar with Zoom meetings. This has been a great way to meet with clients, old and new alike. The face to face interaction lets you connect with your clients and show them that you are interested and care about them. Another way to stay connected with your clients is via text. A simple check-in with them via text will let them know that you are still actively working on their case. There are many other options to stay connected with your clients virtually so start exploring.
When meeting with your clients in person, there is always that time at the beginning where you made small talk. And this small talk is an important part of building rapport. It’s easy to do when you meet with people in person but can be more difficult in a virtual setting. So set aside some time at the start of the meeting to make that connection. Rapport building does not have to stop there, with the numerous social media platforms available, building rapport with your clients doesn’t have to be a challenge.
Marketing your business online is not a new thing. You probably have a presence via your website, LinkedIn, Facebook, and Instagram to name a few. By keeping your information up to date on all the platforms that you use, your clients and potential clients will see that you are keeping up with the times. Your virtual presence will show them that you can handle the job and be connected, even if you can’t meet in person.
This past year has brought many challenges, especially for lawyers. It is important to not only bring in new clientele but also to reach out to your existing clients. There are many ways to keep the connections going and to continue building your relationships. Now is the time to use all of the resources to connect with clients such as email, text, and social media.
Be Prepared And Have A Plan B
Many lawyers have been using phone and video chat consultations for years, but now more than ever, lawyers turn to these for meeting with clients. It is important that you test your system and WiFi beforehand so you are prepared. Also, it is important to have a backup plan in case things do not go as planned.
Be Present And Have fun
The best way to maintain your relationships with your clients is to be present. Let them know that you are there and willing to help them. This does not have to be a daunting task. Get creative and provide value to your clients and potential clients on all of your virtual platforms. Respond to comments and post new information on your website. Let them know you are still here, working for them.
A big part of the pandemic has been the loneliness or isolation that people feel. Recognizing this within ourselves and in your clients is key. We are all human and taking the time to connect with people on a human level can go a long way to building relationships and enhancing your reputation. Showing a bit of your personal side and your business can create an atmosphere of trust and respect.