We’ve scoured the web for the top articles that will help any lawyer improve their sales skills. Take a look and see what interests you!
It takes time and effort to learn how to effectively sell your legal services to prospective clients. These great articles can help you maximize your selling potential so you can bring in revenue for your growing firm!
1. How I Overcome Price Objections
In our mastermind group last week the issue of getting over bottlenecks in the sales process was discussed. This was a topic that you need to give a lot of thought, especially since, as lawyers, a large part of our job is sales. We are literally selling our services to our clients, selling our brand and value to potential clients and selling our arguments to the court. Follow this article to learn why if you want to be a better lawyer, and to get more cases, you have to learn how to close the deal.
2. 5 Branding Tips For Solo Attorneys From Unlikely Sources
You can’t learn how to sell yourself if you don’t know how to develop a personal brand. Unfortunately, most lawyers aren’t sure where to start when it comes to differentiating themselves in a flooded legal market. This article lists effective branding tips taken from reality television stars who have managed to build an authentic brand identity.
3. 5 Career Changing Tips for Lawyers Who Hate Selling
For many lawyers, there’s something about selling that feels unethical. Like it’s beneath us as attorneys. In our profession, selling sometimes gets a bad rap, but what if our mindset about sales is all wrong? This article shows that you need to rethink how to perceive sales, because no matter how good you are at lawyering, all self-employed lawyers must learn to sell their services.
4. How I Sell My Solo Practice With Stories
It’s much easier to build trust with a potential client when they believe that you can solve their problems. One of the most effective ways to do this is by using stories. Testimonials or case studies help your potential clients to see themselves in your past client. Follow this article to learn how one solo lawyer is closing more deals with the help of stories.
5. Why Traditional Sales Techniques do not Work for Lawyers
It’s important for lawyers to recognize how sales differs in law firms than in other companies. Gaining an understanding of your potential client’s mindset and the sales process will help you appeal to your target market. This article provides a list of ways clients want you to interact with them so you can win their business.
6. 3 Common Sense Business Skills for Building a Successful Law Practice
Law schools are typically not the best at teaching the basic business skills necessary for running a successful practice. It is a perennial problem that is slow to change course, which is ironic considering a law practice is a business at its core. Here are three tips to help you improve on essential business skills.
7. Law Firm Sales: Solution Selling for Legal Services
The legal industry is now a buyer’s market, which can make it even more difficult for solo and small firms to attract and close new business. This article explains various selling strategies you can use in your firm so you can adapt to the current changes in your business environment.