In this week’s edition of Things I Wish I Knew, Joleena Louis, discusses whether using Periscope as a solo attorney can be useful in her practice.
I’m addicted to social media and I’m always looking out for ways to use it as a tool to market my practice.
This strategy has been working for me so far.
Lately there has been a lot of buzz about Periscope. After checking it out I believe it could be a really useful tool for my practice and for other solos to share your social media with an audience.
What is Periscope?
Periscope is a streaming app that allows you to watch live broadcasts or pre-recorded videos. Broadcasting options can be private, shared with followers only, or shared with the world.
Though there are other apps that allow you to do this, the Twitter integration makes this stand out to me.
How Periscope can help me market my solo practice.
For my practice, I could see having a Q & A about a recent major court decision or any breaking news in my field. I could give my thoughts on the subject and the audience could ask questions in real time.
Periscope can be a great marketing tool, especially for my practice. If you are one of the first to discuss, comment on, or share an issue on social media its more likely that your thoughts and ideas will be shared.
Expanding on a blog post is another way this could be useful. Its a great way to recycle content to get people to go back and look at old posts.
While you could do this by posting videos on your website, if you make it public on Periscope you may be able to attract people who have not found your website or do not know of your services.
Giving insight to my office or daily life.
Periscope could also be ideal to do a behind-the-scenes tour of the inner workings of your office. In addition to viewing how my office works, I might even contemplate a “Day In The Life” type broadcast.
Doing this shows that you are more than just a website. Potential clients would get to see your day-to-day activities in your practice and in a way humanizes you which is better for your marketing.
As with every type of social media, engaging with your followers and having interesting content are the keys to success. At the very least, as attorneys we need to have basic knowledge of these new social media platforms as they so often come up in our cases.