For early movers, Google’s 2021 Algorithm Update is a big opportunity for solo lawyers to rank for super competitive search terms, but those late to the party will be relegated to the depths of Internet obscurity. You know already that […]
Read More >Author Archives: Stephen Furnari
Using a cell phone when networking sends negative body language that can hurt your chance to develop referral relationships. I play bass guitar in a band with other middle-aged guys. It’s one of the more juvenile things I do with […]
Read More >Know these five things about your law practice before choosing shared office space and find the best balance of flexibility and stability for your firm. There are two big takeaways from the COVID pandemic. First, the business climate can change […]
Read More >Over time, a good content strategy for your law firm can reduce time and dollars spent on marketing, but these common mistakes can turn your content marketing efforts into a waste of time. A great digital content strategy will significantly […]
Read More >Business and marketing expert and host of the renowned Akimbo podcast shares compelling marketing tips for lawyers looking to make a difference in people’s lives. Lawyers, in particular plaintiffs lawyers, owe legal industry SEO expert Chris Dreyer a debt […]
Read More >Learn what you need to be doing now to ensure your firm avoids one of the most common law firm setbacks. So do you know what almost every solo lawyer has in common with The Beatles, U2, The Who, The […]
Read More >If you make these online marketing mistakes, then you’re going to fail. It’s only a matter of time. In our mastermind group meeting this week, a question came up about online marketing. A solo with a new, but rapidly growing […]
Read More >In the wake of the WeWork poaching scandal, coworking faces its first moral crisis. How we respond may affect our future. Amidst recent media reports of WeWork’s aggressive poaching campaigns, last week, coworking trade group Global Workspace Association (GWA) announced […]
Read More >For lawyers hiring SEO services, knowing exactly how your consultant will represent your firm is essential to preserving credibility and avoiding ethics problems. From an online marketing perspective, most lawyers are doing a lot of things right. Most have nicely […]
Read More >Most lawyers view law office rentals as a necessary commodity. While this sentiment may be true, it is short-sighted. Your office space should be as monetarily productive as a junior associate. And just as your junior associate has a billable […]
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