Get great advice and actionable tips on Law firm SEO for your practice.
Nowadays, every business is aiming for a strong online presence. Making the legal services market very competitive because most lawyers are going after the same audiences.
However, at the same time, since there is so much competition, it can be difficult for potential clients to know which lawyer to pick. This is where search engine optimization (SEO) for legal services comes into play.
SEO helps to make it easier for potential clients to find you online. This is because, if done successfully, a good SEO strategy will help your firm’s website to rank at the top of search results. And it should come as no surprise to learn that most people only click on websites at the top of the first page. So with that in mind, here’s why SEO for law firms is so competitive in today’s digital age.
Reasons Why SEO Is Important To Law Firm Marketing
One of the best SEO benefits you can get for your law firm is the fact that you’d be able to find potential clients without doing one-on-one marketing. However, the power of SEO doesn’t stop there. Below are some reasons why SEO can help your law firm grow:
1. It provides more relevant traffic.
As mentioned earlier, in today’s day in age, people go online to find everything. In most cases, law firms who appear first in the search results are usually contacted. That’s why increased visibility can produce more relevant traffic for your business. Here are some extra tips about increasing relevant traffic for your firm.
- Make sure you use the right keywords, they are a must if you ever want your firm to reach the top of the search engines. For example, use keywords that highlight the legal services you specialize in to get high rankings in Google.
- Furthermore, you can improve your visibility by incorporating locations to your keywords. Most people want to work with lawyers who are local!
- By optimizing your firm’s website through SEO, you’re more likely to rank higher than your competition and as a result, you’ll be able to reach the right people. The more visible your site is, the more traffic you’ll get.
2. It boosts credibility.
SEO isn’t only about optimizing for keywords or boosting traffic. It’s also about link building and guest posting, which are vital in boosting your site’s credibility.
If you have more relevant and reliable sources for your guest posts and links, you’ll end up gaining strong credibility for your firm. Not only that but these SEO strategies can help you become a trustworthy and reliable source in the eyes of search engines.
By educating your online audiences about a certain topic through relevant articles and contents, you’ll not only be able to get more organic traffic but you’ll also be able to rank highly with a good reputation.
If you have a difficult time planning the right strategy for building trust and credibility for your site, you can always hire SEO professionals like omegaseo.co to help you reach your law firm digital marketing goals.
3. It leads to more prospective clients.
Most lawyers know how powerful search engines are and the things they can do for your law firm. With workable SEO strategies in place, you’ll be able to rank your law firm’s website higher on Google which would eventually lead to more prospective clients.
- Since the market for legal services is very competitive, it’s harder for smaller law firms to compete with huge and well-developed companies. This is the reason why law firms don’t usually rely on traditional marketing strategies.
- Instead, they chose to use SEO to help their site become more visible, giving them an edge over the others. With a proper strategy, you can also make your firm more available to clients.
- Having that competitive advantage, people would more likely choose your firm without investing too much time and effort just to achieve quality business.
4. It provides more return on your investment.
Being in the legal world, the competition is indeed tough. But when you get to invest in SEO strategies, you’d have greater chances of being one step ahead of your competitors without spending a huge amount of money on marketing. Compared to other forms of digital marketing, search engine optimization can provide you with high return on investment. This is because SEO is a cost-effective digital marketing strategy.
5. It’s more mobile-friendly.
In today’s era, the use of mobile devices for online searches has become more than just a trend. Because of this, you have to leverage local SEO for mobile devices. Remember, more Google searches happen on mobile devices than computers.
Implementing Law Firm SEO The Right Way
While law firms are competitive anyway, there’s no need for you to shell out an enormous amount of money for an effective SEO strategy. Even with a small budget, there is nothing preventing your firm from finding success with SEO. As long as you have the zeal to succeed partnered with your basic knowledge of SEO, then you’re always good to go. Here’s how you can apply law firm SEO to your site without worrying about spending too much money and effort.
1. Study your competition.
Search engine optimization is useless if you fail to analyze your competitors. Under these circumstances, it’s best to understand who you’re competing with so you’ll be given a better idea on what to do and how you’re going to proceed with your own SEO efforts.
You’ll be able to achieve this by doing some keyword research. In addition, you can also create a list of your competitors and later on study their websites one by one. That way, you’ll get a better understanding of what keywords to use and this will also help you plan what content to publish.
2. Page titles and meta description tags.
Crafting your title and meta description tag is essential. This is because Google utilizes them when presenting your website in the search results. If you want to get a higher click-through rate, be sure to spend extra time creating relevant titles and meta description tags.
3. Create your Google My Business page.
Google My Business is used to streamline all local Google products with one central dashboard. When people search for your law firm, your Google My Business page provides them with the name, address and operation hours of your firm. Google My Business is also important because it improves your visibility in search. It really can make a huge impact on your local SEO efforts.
4. Post positive client reviews online.
Another way of getting the most out of your SEO strategies is posting some positive customer reviews online. Keep in mind that law firms with more reviews usually stand out in search results. If your firm’s website is concentrating on local SEO, be sure to get your clients to share and publish their reviews online. You can also take advantage of Facebook and other social media sites to get authentic reviews.
5. Get backlinks from relevant local sites.
To take full advantage of your local SEO strategies, try to get links from other sites that are relevant to yours. Be sure to go after quality backlinks, not quantity. Also, if you have links from local websites, you’re more likely to rank better in your geographical location.
The Bottom Line
Law firm SEO isn’t easy. Before you can actually reap your financial rewards, you have to be persistent and put these tactics together for the benefit of your business. If you’re a lawyer looking to increase their client base, you better start growing your firm with search engine optimization. In the end, SEO is more than just a strategy because it not only provides you with targeted traffic at no extra cost, but it also gives you a competitive advantage today and in the near future.